{"id":418,"date":"2021-12-27T10:18:20","date_gmt":"2021-12-27T13:18:20","guid":{"rendered":"https:\/\/blog.plenum.bio\/?p=418"},"modified":"2021-12-27T10:19:51","modified_gmt":"2021-12-27T13:19:51","slug":"como-melhorar-sua-estrategia-de-comunicacao-online-com-seus-pacientes","status":"publish","type":"post","link":"https:\/\/blog.plenum.bio\/?p=418","title":{"rendered":"Como melhorar sua estrat\u00e9gia de comunica\u00e7\u00e3o online com seus pacientes"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Para uma rela\u00e7\u00e3o\u00a0comercial\u00a0de sucesso, a boa comunica\u00e7\u00e3o entre paciente e dentista \u00e9 fundamental. Nos dias\u00a0atuais, especialmente ap\u00f3s as mudan\u00e7as sociais ocorridas por causa da pandemia de COVID-19, a maior parte da comunica\u00e7\u00e3o\u00a0pr\u00e9\u00a0e p\u00f3s-tratamento\u00a0odontol\u00f3gico\u00a0acontece online.<\/span>\u00a0<\/span><\/p>\n

Voc\u00ea j\u00e1 parou para pensar\u00a0no\u00a0quanto\u00a0a comunica\u00e7\u00e3o\u00a0por meio\u00a0das redes sociais,\u00a0dos\u00a0aplicativos de mensagens e\u00a0de\u00a0outras plataformas online altera\u00a0drasticamente as formas de\u00a0divulga\u00e7\u00e3o de produtos e de relacionamento entre empresa e cliente\u00a0nos mais diversos setores\u00a0do mercado?\u00a0Ou seja,\u00a0<\/span>para se comunicar de maneira efetiva\u00a0nos dias de hoje,\u00a0precisamos\u00a0estar\u00a0atualizados quanto ao uso das\u00a0ferramentas\u00a0mais atuais\u00a0da internet.\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

Veja neste texto algumas dicas\u00a0estrat\u00e9gicas\u00a0de comunica\u00e7\u00e3o online com\u00a0seus pacientes e\u00a0passe a\u00a0usufruir\u00a0mais\u00a0dos benef\u00edcios que\u00a0a internet pode trazer\u00a0para\u00a0o\u00a0seu neg\u00f3cio.<\/span>\u00a0<\/span><\/p>\n

Esteja\u00a0presente nas redes, especialmente no Instagram<\/span><\/b>\u00a0<\/span><\/p>\n

Nem todas as pessoas gostam\u00a0de compartilhar registros de suas vidas em\u00a0m\u00eddias\u00a0sociais, mas\u00a0\u00e9 preciso entender que as redes s\u00e3o hoje\u00a0n\u00e3o\u00a0apenas\u00a0para\u00a0uso pessoal,\u00a0mais do que isso,\u00a0elas\u00a0s\u00e3o excelentes ferramentas de trabalho.<\/span>\u00a0<\/span><\/p>\n

Segundo uma pesquisa da\u00a0<\/span>mLabs<\/span><\/b>,\u00a080% dos usu\u00e1rios\u202fdo Instagram seguem pelo menos um perfil corporativo em suas contas,\u00a0<\/span>e 60% descobrem sobre um novo produto ou servi\u00e7o por meio dele<\/span><\/b>,\u00a0ou seja,\u00a0a rede\u00a0\u00e9 uma excelente ferramenta\u00a0para\u00a0atrair\u00a0novos clientes.<\/span>\u00a0<\/span><\/p>\n

Leia o texto\u00a0<\/span>Instagram para dentistas<\/span><\/a>\u00a0e veja um conte\u00fado completo com dicas para otimizar o uso da ferramenta\u00a0e\u00a0promover\u00a0seu consult\u00f3rio.\u00a0<\/span>\u00a0<\/span><\/p>\n

Divulgue seu servi\u00e7o\u00a0no Google<\/span><\/b>\u00a0<\/span><\/p>\n

Para que seu consult\u00f3rio cres\u00e7a e seja reconhecido\u00a0na internet,\u00a0\u00e9 necess\u00e1rio fazer a divulga\u00e7\u00e3o do seu trabalho de maneira assertiva. Isso significa\u00a0levar em considera\u00e7\u00e3o a\u00a0atual relev\u00e2ncia\u00a0dos buscadores online.<\/span>\u00a0<\/span><\/p>\n

Dados de uma pesquisa realizada pela plataforma\u00a0<\/span>Simples Dental<\/span><\/b>\u00a0mostrou que o Google \u00e9 uma excelente ferramenta para fechamento de or\u00e7amentos\u00a0em consult\u00f3rios odontol\u00f3gicos. Os pacientes que\u00a0entram em contato com\u00a0profissionais\u00a0ap\u00f3s\u00a0procurar\u00a0por\u00a0dentistas\u00a0no buscador\u00a0s\u00e3o os\u00a0mais propensos a\u00a0contratar o servi\u00e7o,\u00a0cerca de 80% deles. O segundo meio mais efetivo para a contrata\u00e7\u00e3o\u00a0dos procedimentos\u00a0s\u00e3o\u00a0as redes sociais.<\/span>\u00a0<\/span><\/p>\n

Esteja presente no Google e disponha suas informa\u00e7\u00f5es completas para que seja f\u00e1cil entrar em contato com seu consult\u00f3rio.<\/span><\/b>\u00a0Seja atencioso, profissional e sol\u00edcito nos coment\u00e1rios, mostrando aos potenciais\u00a0pacientes\u00a0como seria a\u00a0experi\u00eancia\u00a0de obter seu\u00a0atendimento pessoalmente.<\/span>\u00a0<\/span><\/p>\n

Divulgue e utilize\u00a0seu\u00a0WhatsApp\u00a0para atendimentos<\/span><\/b>\u00a0<\/span><\/p>\n

Ferramentas\u00a0de comunica\u00e7\u00e3o dispon\u00edveis em\u00a0smartphones\u00a0facilitam\u00a0e agilizam\u00a0as formas de atendimento ao cliente. Com a chegada do aplicativo WhatsApp no Brasil, isso foi intensificado,\u00a0de forma que,\u00a0hoje em dia,\u00a0a maior parte das pessoas utilizam o app para se comunicar\u00a0diariamente.\u00a0<\/span>\u00a0<\/span><\/p>\n

Assim sendo, as grandes empresas j\u00e1 se adaptaram a essa nova realidade\u00a0e, al\u00e9m\u00a0dos canais tradicionais de vendas e atendimento, tamb\u00e9m possuem um n\u00famero comercial no aplicativo para\u00a0serem mais facilmente contatadas por\u00a0seus clientes.\u00a0Neg\u00f3cios menores tamb\u00e9m devem estar atualizados quanto\u00a0\u00e0s\u00a0novas\u00a0formas de\u00a0comunica\u00e7\u00e3o dispon\u00edveis,\u00a0n\u00e3o se limitando apenas \u00e0s\u00a0chamadas\u00a0telef\u00f4nicas.<\/span>\u00a0<\/span><\/p>\n

Busque novas estrat\u00e9gias<\/span><\/b>\u00a0<\/span><\/p>\n

Na internet, as possibilidades de abranger seu neg\u00f3cio em termos de visibilidade, engajamento e reconhecimento s\u00e3o infinitas, por isso, o universo online traz\u00a0mais\u00a0oportunidades\u00a0de crescimento profissional para quem quer ir al\u00e9m.<\/span>\u00a0<\/span><\/p>\n

O\u00a0<\/span>Marketing Digital<\/span><\/a>\u00a0\u00e9 a maneira mais atual e eficaz de promover neg\u00f3cios hoje em dia. Trata-se de um conjunto de estrat\u00e9gias e ferramentas que auxiliam na utiliza\u00e7\u00e3o dos meios online com o prop\u00f3sito de expandir o alcance\u00a0de seus usu\u00e1rios. Para ir al\u00e9m e conquistar ainda mais visibilidade, aposte\u00a0no marketing digital, criando\u00a0conte\u00fado rico e investindo\u00a0em divulgar todo seu conhecimento, de forma a contribuir com seus seguidores e, ao mesmo tempo, ganhar mais credibilidade.<\/span>\u00a0<\/span><\/p>\n

Veja\u00a0outras dicas\u00a0lendo o conte\u00fado\u00a0completo\u00a0<\/span>Marketing Digital Para Dentistas: Tudo o que voc\u00ea precisa saber<\/span><\/a>, no blog da Plenum.<\/span>\u00a0<\/span><\/p>\n

O mundo mudou e com ele o jeito de se comunicar tamb\u00e9m\u00a0evoluiu! N\u00e3o deixe de investir em sua estrat\u00e9gia de comunica\u00e7\u00e3o, evitando assim dificultar o acesso dos usu\u00e1rios ao seu trabalho ou atendimento.<\/span>\u00a0<\/span><\/p>\n

Para mais conte\u00fados de marketing, gest\u00e3o e empreendedorismo voltados especialmente para dentistas, acesse o blog da Plenum<\/span><\/a>.\u00a0<\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Para uma rela\u00e7\u00e3o\u00a0comercial\u00a0de…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[11],"tags":[],"class_list":["post-418","post","type-post","status-publish","format-standard","category-empreendedorismo"],"yoast_head":"\nComo melhorar sua estrat\u00e9gia de comunica\u00e7\u00e3o online com seus pacientes - 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