{"id":244,"date":"2021-08-24T15:28:44","date_gmt":"2021-08-24T18:28:44","guid":{"rendered":"https:\/\/blog.plenum.bio\/?p=244"},"modified":"2021-08-27T10:24:17","modified_gmt":"2021-08-27T13:24:17","slug":"marketing-digital-para-dentistas","status":"publish","type":"post","link":"https:\/\/blog.plenum.bio\/?p=244","title":{"rendered":"Marketing Digital para Dentistas"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]Se voc\u00ea \u00e9 um profissional de odontologia atento \u00e0s necessidades do mercado atual, j\u00e1 deve ter percebido a <strong>import\u00e2ncia do marketing digital como ferramenta de aux\u00edlio para divulga\u00e7\u00e3o e amplia\u00e7\u00e3o de qualquer neg\u00f3cio<\/strong>.<\/p>\n<p>A cada dia mais brasileiros t\u00eam acesso regular \u00e0 internet e tomam suas decis\u00f5es online. Dados da <a style=\"color: #e0004d;\" href=\"https:\/\/www.hootsuite.com\/pt\/\">hootsuite<\/a> comprovam que o Brasil \u00e9 o segundo pa\u00eds onde a sua popula\u00e7\u00e3o passa mais tempo conectada.<\/p>\n<p>Por isso, expor seu nome na internet traz visibilidade e alcance \u00fanicos para seu trabalho, algo incompar\u00e1vel com outras formas de divulga\u00e7\u00e3o, especialmente para um empreendedor iniciante.<\/p>\n<p><strong>Entenda melhor nesse texto a import\u00e2ncia do marketing digital e como o profissional de odontologia pode colocar seus princ\u00edpios em pr\u00e1tica.<\/strong><\/p>\n<p><strong>O que \u00e9?<\/strong><\/p>\n<p>Podemos chamar de <strong>marketing digital<\/strong> toda divulga\u00e7\u00e3o de produto ou servi\u00e7o feita pela internet. Para faz\u00ea-lo \u00e9 necess\u00e1rio estar presente nas plataformas online divulgando trabalhos de maneira estrat\u00e9gica.<\/p>\n<p>Confira abaixo um pequeno <strong>guia pr\u00e1tico de como fazer marketing digital para dentistas.<\/strong>[\/vc_column_text][vc_column_text]\n<ol>\n<li>\n<h2 style=\"font-size: 20px;\"><strong>Defina a persona<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Persona \u00e9 um conceito muito importante no marketing. A ideia foi desenvolvida pelo programador de software <strong>Alan Cooper,<\/strong> que entendeu que o cliente ideal (<em>persona<\/em>) de uma marca sempre tem necessidades e caracter\u00edsticas \u00fanicas, e \u00e9 pensando nele que todo conte\u00fado de marketing deve ser criado.<\/p>\n<p>Voc\u00ea sabe o perfil do seu cliente ideal? Conhece seus gostos e necessidades? Descobrir esses fatores \u00e9 algo fundamental para que o conte\u00fado que voc\u00ea vai produzir atenda \u00e0s necessidades do seu p\u00fablico.<\/p>\n<ol start=\"2\">\n<li>\n<h2 style=\"font-size: 20px;\"><strong>Escolha um objetivo<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Por meio de uma a\u00e7\u00e3o de marketing voc\u00ea pode querer atrair mais clientes, ser mais reconhecido na sua regi\u00e3o ou ganhar notoriedade em uma determinada \u00e1rea da odontologia, por exemplo.<\/p>\n<p>Seja qual for o direcionamento da sua campanha, voc\u00ea precisa ter objetivos claros em mente, de forma que isso defina as estrat\u00e9gias da a\u00e7\u00e3o de marketing.[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1629835510303{background-image: url(https:\/\/blog.plenum.bio\/wp-content\/uploads\/2021\/08\/bg-forms2.jpg?id=262) !important;}&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; 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<\/script>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<ol start=\"3\">\n<li>\n<h2 style=\"font-size: 20px;\"><strong>Escolha os canais <\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Ao conhecer sua persona e definir o objetivo da a\u00e7\u00e3o, voc\u00ea j\u00e1 pode pensar em qual tipo de m\u00eddia atende melhor as necessidades da sua campanha.<\/p>\n<p>Redes sociais s\u00e3o sempre uma boa aposta, pois dentro delas voc\u00ea pode se comunicar de diferentes maneiras, por meio de v\u00eddeos, imagens ou textos, e seus conte\u00fados t\u00eam grande alcance.<\/p>\n<p>Se o objetivo for engajar ou gerar mais credibilidade ao seu trabalho, considere enriquecer seu site e blog, produzir <em>lives,<\/em> publicar ebooks ou outros materiais ricos.<\/p>\n<ol start=\"4\">\n<li>\n<h2 style=\"font-size: 20px;\"><strong>Crie um conte\u00fado de qualidade<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Do assunto mais simples ao mais complexo, o importante \u00e9 comunicar com seguran\u00e7a e credibilidade, para n\u00e3o correr o risco de atrair o resultado oposto do desejado.<\/p>\n<p>Fale apenas dos temas que domina, respeite as pol\u00edticas da m\u00eddia <strong>e as normas do Conselho Federal de Odontologia (CFO) <\/strong>para divulga\u00e7\u00f5es online. Se necess\u00e1rio, busque aux\u00edlio de profissionais da \u00e1rea para uma comunica\u00e7\u00e3o mais efetiva.<\/p>\n<p>A empresa <a style=\"color: #e0004d;\" href=\"https:\/\/resultadosdigitais.com.br\/\">Resultados Digitais<\/a> divulgou que, em sua pesquisa Panorama PMEs realizada em 2020, <strong>85,6% das empresas apontaram o marketing de conte\u00fado como fundamental para a retomada de seus neg\u00f3cios ap\u00f3s a pandemia da COVID-19<\/strong>. O resultado reafirma a relev\u00e2ncia do conte\u00fado de qualidade no universo online.<\/p>\n<ol start=\"5\">\n<li>\n<h2 style=\"font-size: 20px;\"><strong>Use estrat\u00e9gias de divulga\u00e7\u00e3o<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Divulgar seu conte\u00fado na internet \u00e9 importante, mas muita gente j\u00e1 est\u00e1 fazendo isso. <strong>Para conseguir competir \u00e9 essencial fazer mais que apenas produzir conte\u00fado<\/strong>.<\/p>\n<p>Portanto, n\u00e3o renuncie o seu lugar no Google e responda coment\u00e1rios e avalia\u00e7\u00f5es. Estrat\u00e9gias de impulsionamento, como o uso das publica\u00e7\u00f5es pagas ou das t\u00e9cnicas de <strong>SEO<\/strong> s\u00e3o uma maneira de auxiliar voc\u00ea nessa divulga\u00e7\u00e3o.<\/p>\n<ol start=\"6\">\n<li>\n<h2 style=\"font-size: 20px;\"><strong>Acompanhe os resultados<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>N\u00e3o esque\u00e7a de acompanhar os resultados de suas a\u00e7\u00f5es a fim de mapear as estrat\u00e9gias boas e ruins para seu neg\u00f3cio.<\/p>\n<p>Para isso h\u00e1 uma ferramenta chamada<strong> KPI, <\/strong>sigla em ingl\u00eas para indicador-chave de performance. Nesse processo voc\u00ea pode definir indicadores relacionados ao seu neg\u00f3cio que gostaria de acompanhar de perto seus desempenhos, por isso \u00e9 essencial definir um KPI mensur\u00e1vel. Alguns exemplos de KPIs s\u00e3o:<\/p>\n<ul>\n<li>Taxa de abandono<\/li>\n<li>Dura\u00e7\u00e3o do ciclo de vendas<\/li>\n<li>Desempenho do colaborador<\/li>\n<li>Taxa de convers\u00e3o<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text]Na internet temos \u00e0 nossa disposi\u00e7\u00e3o ferramentas diversas que nos ajudam a acompanhar resultados. As performances no tr\u00e1fego do site, posicionamento nos mecanismos de buscas e desempenho das redes sociais s\u00e3o alguns indicadores simples que contribuem para bons resultados. <strong>O acompanhamento das m\u00e9tricas corretas \u00e9 fundamental para uma estrat\u00e9gia efetiva de marketing digital.<\/strong><\/p>\n<p>Al\u00e9m disso, <strong>erros e acertos, quando reconhecidos, ajudam voc\u00ea a melhorar estrat\u00e9gias e a\u00e7\u00f5es futuras<\/strong>.<\/p>\n<p>Com esse guia pr\u00e1tico voc\u00ea j\u00e1 pode come\u00e7ar a executar as estrat\u00e9gias do marketing digital para seu neg\u00f3cio. Tenha em mente que essa \u00e9 uma tend\u00eancia que veio para ficar, pois boa parte da vida das pessoas j\u00e1 acontece online.<\/p>\n<p>Leia mais conte\u00fados sobre marketing e empreendedorismo para dentistas em <a style=\"color: #e0004d;\" href=\"https:\/\/blog.plenum.bio\/\">nosso blog<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]Se voc\u00ea \u00e9&#8230;<\/p>\n","protected":false},"author":2,"featured_media":254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[11,10],"tags":[],"class_list":["post-244","post","type-post","status-publish","format-standard","has-post-thumbnail","category-empreendedorismo","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Digital Para Dentistas: Tudo o que voc\u00ea precisa saber | Plenum<\/title>\n<meta name=\"description\" content=\"Se voc\u00ea \u00e9 um profissional de odontologia 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